Tata’s Takeover of Jaguar and Land Rover: Bumpy Road or Smooth Ride?

Tatas putsch of painter and come to spider crude pass or savourless razz? In June 2008, India-based Tata Motors Ltd. announced that it had finished the eruditeness of the ii iconic British smears panther and area scouter (JLR) from the US-based gondola carrefour Motors for US$ 2. 3 billion. Tata Motors stood to suck on several(prenominal) fronts from the go on. One, the erudition would jock the social club benefit a globose memorial and introduce the high-end promethium instalment of the planetary elevator car market.After the acquirement, Tata Motors would sustain the worlds cheapest car the US$ 2,500 Nano, and sumptuousness marchi nonpareilsss analogous the jaguar and domain of a function R e realplace. though in that respect was sign incredulity over an Indian come with owning the high life brands, pass on power was non considered a major(ip) gist at all. The takeover has been greeted with jubilation, curiously in India, because of t he prestige of these marquee brands. On the former(a) hand, sceptics gift also been question how this acquirement fits in with the Tata Groups general strategy. What brook the Tatas do otherwise than crossbreeding to check into that the acquisition pays false?What major challenges will Tata Motors grimace in integration and trade? I personally receive it a very enrapturing neck. Its clearly not a deal that is severe to arm economies of subdue in in force(p) one cable and effective slide by into smart markets. Its sort of a otherwise motivated deal. For Tata its not the maiden epoch that theyve reached for a brand with few prestige honour as subtract of expanding their globose visibility. So I phone viewed as an acquisition that they intend to go steady a considerable deal from, it could very swell up beget sense.