Advertisers Sell Images Not Products Essay -- essays research papers

The definition of advertizement is outdated. It was previously, to endorse a harvest-time and praise strongness to induce the man to buy. They atomic number 18 now brainwashing consumers to buy their harvests using images to sell the product. The advertizers aim is to make the product look as good as it nooky through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one and only(a) out of quaternion people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something eventful about the product. in conclusion it is true that, Advertisers sell images, not products.The environs plays a very important role in advertising. In an advertisment I found in a magazine I will describe to you the reason the environment is one of the most important roles in advertisements. The advertisement I chose is situated in the forest. There is a girl who has a bas eball glove on and the caption says, This girl can catch. The product is for clothes. But they arent just any clothes they are clothes, which make you feel pictorial and that you can be yourself. Instead of being a pretty precise girl and wearing dresses and not playing baseball, this girl wears shorts and a shirt and is playing baseball, therefore she feels good wearing whatever she wants. The environment plays an important part in this advertisement because at the time it is demo this girl can be herself, be natural the environment is a forest, which symbolizes it to be a natural environment. The environment can give nitty-gritty to the advertisement and tell the story in some cases.Advertisements are not the same without gestures and symbols. Gestures can be a simple hand ride or how a person is sitting. All gestures have symbolic meanings. Gestures can be facial expressions, body language. Gestures and symbols communicate to the audience of what the advertisement is about. It associates the product with meaning. Symbols are objects these are there to make the product look repair than anything else on the market, which will attract the public to buy. An advertisement I chose is of a well-known set of advertisements on television. Around 12 o measure they start rolling onto our screens. Full of call mes and 1800 numbers exploding onto our screen. This is of turn tail is aimed at guys who are horny and want to ring th... ... clothes and the charr in her dress and dressing gown. It is a bit confusing. The association with this product to the image is that the people are bored but if they get a mobile they will be happier and have a social life. Of career this is all about emotions and how you will feel after buy a product and not at all about what it is saying to the public. implicit images are images that imply certain things about a product. Explicit images are ones that do not imply anything about an image in an advertisement. unuttered images are used in all advertisements because the advertiser is implying certain things to the public, not necessarily related about a product.Therefore, Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also particularly important because they are the base on how to necktie the public into buying the product.BIBLIOGRAPHYAdvertising J.K.ColeDolly magazineClass photos Products and Advertising Debbie RodgersThe advertising world Liz Werents and Dennis Pint